{"id":189,"date":"2017-06-07T10:00:44","date_gmt":"2017-06-07T08:00:44","guid":{"rendered":"podlove-2017-06-01t13:04:07+00:00-6c8a02c4717e564"},"modified":"2017-06-01T15:39:53","modified_gmt":"2017-06-01T13:39:53","slug":"025","status":"publish","type":"podcast","link":"https:\/\/file01.iw.uni-hildesheim.de\/podcast\/logbuchiim\/025\/","title":{"rendered":"LIM025 Content Marketing bei Heise RegioConcept"},"content":{"rendered":"\n            <div class=\"podlove-web-player intrinsic-ignore podlove-web-player-loading\" id=\"player-69e15b6fb44eb\"><root data-test=\"player--xl\" style=\"max-width:950px;min-width:260px;\">\n  <div class=\"tablet:px-6 tablet:pt-6 mobile:px-4 mobile:pt-4 flex flex-col\">\n    <div class=\"flex-col items-center mobile:flex tablet:hidden\">\n      <show-title class=\"text-sm\"><\/show-title>\n      <episode-title class=\"text-base mb-2\"><\/episode-title>\n      <subscribe-button class=\"mb-4 mobile:flex tablet:hidden\"><\/subscribe-button>\n      <poster 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\"https:\/\/file01.iw.uni-hildesheim.de\/podcast\/logbuchiim\/wp-json\/podlove-web-player\/shortcode\/config\/default\/theme\/default\").then(function() {\n                  player && player.classList.remove(\"podlove-web-player-loading\");\n                });\n              });\n            <\/script>\n            <style>\n              .podlove-web-player.podlove-web-player-loading {\n                opacity: 0;\n              }\n            <\/style>\n         \n<ul class=\"episode_download_list\">\n\t<li>Download:<\/li>\n\t\t    \t    \t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/file01.iw.uni-hildesheim.de\/podcast\/logbuchiim\/podlove\/file\/110\/s\/download\/c\/buttonlist\/episode025.mp3\">mp3<span class=\"size\">28 MB<\/span><\/a>\n\t\t\t<\/li>\n\t    \t<\/ul>\n<div style=\"clear: both\"><\/div>\n<p>Heute hatten wir ein h\u00f6chst interessantes Telefoninterview mit Alexa Domachowski, ihres Zeichens Mitarbeiterin bei Heise RegioConcept in Hannover und dort verantwortlich f\u00fcr den gesamten Bereich des Online Marketing. Sie berichtet von ihrem Werdegang \u00fcber den BA und den MA IIM und ihre aktuelle T\u00e4tigkeit sowie den Zusammenhang zwischen beidem.<\/p>\n<p>In diesem Sinne viel Spa\u00df beim H\u00f6ren!<\/p>\n<p>Steffi&amp;Ralph<\/p>\n<p><em>ON AIR<br \/>\n<\/em><\/p>\n<p><code>\n\n\t<div class=\"podlove-contributors-cards\">\n\t\t\t\t\t\n\t\t\t\t<div class=\"podlove-contributors-card\">\n\t\t\t\t\t<div class=\"podlove-contributors-card-inner\">\n\t\t\t\t\t\t<div class=\"podlove-contributors-card-avatar\">\n\t\t\t\t\t\t\t\n<img loading=\"lazy\" decoding=\"async\" alt=\"avatar\" width=\"50\" height=\"50\" src=\"https:\/\/file01.iw.uni-hildesheim.de\/podcast\/logbuchiim\/wp-content\/cache\/podlove\/cc\/bc92943fd7d451b40f04e8040d9546\/alexa-domachowski_50x50.jpg\" srcset=\"https:\/\/file01.iw.uni-hildesheim.de\/podcast\/logbuchiim\/wp-content\/cache\/podlove\/cc\/bc92943fd7d451b40f04e8040d9546\/alexa-domachowski_50x50.jpg 1x, https:\/\/file01.iw.uni-hildesheim.de\/podcast\/logbuchiim\/podlove\/image\/687474703a2f2f66696c6530312e69772e756e692d68696c6465736865696d2e64652f706f64636173742f6c6f676275636869696d2f77702d636f6e74656e742f75706c6f6164732f323031372f30362f416c6578615f517561647261742d313530783135302e6a7067\/100\/0\/0\/alexa-domachowski 2x, https:\/\/file01.iw.uni-hildesheim.de\/podcast\/logbuchiim\/podlove\/image\/687474703a2f2f66696c6530312e69772e756e692d68696c6465736865696d2e64652f706f64636173742f6c6f676275636869696d2f77702d636f6e74656e742f75706c6f6164732f323031372f30362f416c6578615f517561647261742d313530783135302e6a7067\/150\/0\/0\/alexa-domachowski 3x\"\/>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"podlove-contributors-card-person\">\n\t\t\t\t\t\t\t<div style=\"align-self: center\">\n\t\t\t\t\t\t\t\t<div style=\"font-weight: 400;\">Alexa Domachowski<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"podlove-contributors-card-services\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"podlove-contributors-card\">\n\t\t\t\t\t<div class=\"podlove-contributors-card-inner\">\n\t\t\t\t\t\t<div class=\"podlove-contributors-card-avatar\">\n\t\t\t\t\t\t\t\n<img loading=\"lazy\" decoding=\"async\" alt=\"avatar\" width=\"50\" height=\"50\" src=\"https:\/\/file01.iw.uni-hildesheim.de\/podcast\/logbuchiim\/wp-content\/cache\/podlove\/49\/67bd61ddb340b731a4f07c0fdf259f\/stefanie_50x50.png\" srcset=\"https:\/\/file01.iw.uni-hildesheim.de\/podcast\/logbuchiim\/wp-content\/cache\/podlove\/49\/67bd61ddb340b731a4f07c0fdf259f\/stefanie_50x50.png 1x, https:\/\/file01.iw.uni-hildesheim.de\/podcast\/logbuchiim\/podlove\/image\/687474703a2f2f66696c6530312e69772e756e692d68696c6465736865696d2e64652f706f64636173742f6c6f676275636869696d2f77702d636f6e74656e742f75706c6f6164732f323031362f30322f7374656666692e706e67\/100\/0\/0\/stefanie 2x\"\/>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"podlove-contributors-card-person\">\n\t\t\t\t\t\t\t<div style=\"align-self: center\">\n\t\t\t\t\t\t\t\t<div style=\"font-weight: 400;\">Stefanie<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"podlove-contributors-card-services\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"podlove-contributors-card\">\n\t\t\t\t\t<div class=\"podlove-contributors-card-inner\">\n\t\t\t\t\t\t<div class=\"podlove-contributors-card-avatar\">\n\t\t\t\t\t\t\t\n<img loading=\"lazy\" decoding=\"async\" alt=\"avatar\" width=\"50\" height=\"50\" src=\"https:\/\/file01.iw.uni-hildesheim.de\/podcast\/logbuchiim\/wp-content\/cache\/podlove\/15\/87ea2cc5b9356c9f43809e3bb12d9a\/ralph_50x50.png\" srcset=\"https:\/\/file01.iw.uni-hildesheim.de\/podcast\/logbuchiim\/wp-content\/cache\/podlove\/15\/87ea2cc5b9356c9f43809e3bb12d9a\/ralph_50x50.png 1x, https:\/\/file01.iw.uni-hildesheim.de\/podcast\/logbuchiim\/podlove\/image\/687474703a2f2f66696c6530312e69772e756e692d68696c6465736865696d2e64652f706f64636173742f6c6f676275636869696d2f77702d636f6e74656e742f75706c6f6164732f323031362f30312f72616c70682e706e67\/100\/0\/0\/ralph 2x, https:\/\/file01.iw.uni-hildesheim.de\/podcast\/logbuchiim\/podlove\/image\/687474703a2f2f66696c6530312e69772e756e692d68696c6465736865696d2e64652f706f64636173742f6c6f676275636869696d2f77702d636f6e74656e742f75706c6f6164732f323031362f30312f72616c70682e706e67\/150\/0\/0\/ralph 3x\"\/>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"podlove-contributors-card-person\">\n\t\t\t\t\t\t\t<div style=\"align-self: center\">\n\t\t\t\t\t\t\t\t<div style=\"font-weight: 400;\">Ralph<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"podlove-contributors-card-services\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t<style>\n\t\t.podlove-contributors-cards {\n\t\t\tmargin-bottom: 1rem;\n\t\t\tbackground: white;\n\t\t\toverflow: hidden;\n\t\t\tborder-radius: 0.375rem;\n\t\t\tbox-shadow: 0 1px 3px 0 rgba(0, 0, 0, 0.1), 0 1px 2px 0 rgba(0, 0, 0, 0.06);\n\t\t}\n\t\t.podlove-contributors-card {\n\t\t\tdisplay: flex;\n\t\t\talign-items: center;\n\t\t\tpadding: 1rem 1.5rem\n\t\t}\n\t\t.podlove-contributors-card-inner {\n\t\t\tdisplay: flex;\n\t\t\talign-items: center;\n\t\t\tflex: 1 1 0;\n\t\t\tmin-width: 0;\n\t\t}\n\t\t.podlove-contributors-card-avatar {\n\t\t\twidth: 50px;\n\t\t\theight: 50px;\n\t\t\tborder-radius: 0.25rem;\n\t\t\toverflow: hidden;\n\t\t\tflex-shrink: 0;\n\t\t}\n\t\t.podlove-contributors-card-person {\n\t\t\tflex: 1 1 0;\n\t\t\tmin-width: 0;\n\t\t\tpadding: 0 1rem;\n\t\t\tdisplay: grid;\n\t\t\tgrid-template-columns: repeat(2, minmax(0, 1fr));\n\t\t\tgap: 1rem;\n\t\t}\n\t\t.podlove-contributors-card-person-details {\n\t\t\tcolor: #999\n\t\t}\n\t\t.podlove-contributors-card-services {\n\t\t\tflex-wrap: wrap;\n\t\t\tdisplay: flex;\n\t\t\talign-items: center;\n\t\t\talign-content: center;\n\t\t\tjustify-content: flex-end;\n\t\t}\n\t\t.podlove-contributors-card-services-service {\n\t\t\tdisplay: inline-block;\n\t\t\tflex-shrink: 0;\n\t\t\tpadding-left: 0.5rem;\n\t\t\ttext-decoration: none;\n\t\t\tbox-shadow: none;\n\t\t}\n\t<\/style>\n\n<\/code><\/p>\n<hr \/>\n<h6><strong>Interessante Links und Infos:<\/strong><\/h6>\n<p><a href=\"http:\/\/www.heise-regioconcept.de\/author\/alexa-domachowski\">Alexa@Heise RegioConcept<\/a><\/p>\n<p><a href=\"http:\/\/www.heise-regioconcept.de\">Heise RegioConcept<\/a><\/p>\n<p class=\"watch-title-container\"><a href=\"https:\/\/www.youtube.com\/watch?v=NBrDdap45K8\"><span id=\"eow-title\" class=\"watch-title\" dir=\"ltr\" title=\"Alexa Domachowski \u00fcber Content-Marketing - VDAV 2016 Berlin - Heise RegioConcept TV\">Alexa Domachowski \u00fcber Content-Marketing &#8211; VDAV 2016 Berlin -YouTube<\/span><\/a><\/p>\n<p class=\"watch-title-container\"><a href=\"https:\/\/de.wikipedia.org\/wiki\/Content_Marketing\">Content Marketing @ Wikipedia<\/a><\/p>\n<p class=\"watch-title-container\"><a href=\"https:\/\/www.mittelstandswiki.de\/\">Mittelstandswiki<\/a><\/p>\n<p class=\"post-title\"><a href=\"http:\/\/contentmarketingboutique.de\/author\/sasa-ebach\/\">Sa\u0161a Ebach<\/a><\/p>\n<p><a href=\"https:\/\/blog.searchmetrics.com\/de\/\">SearchMetrics SEO Blog<\/a><\/p>\n<p><a href=\"http:\/\/www.bloofusion.de\/\">Bloofusion<\/a><\/p>\n<p><a href=\"https:\/\/www.uni-hildesheim.de\/veranstaltungen\/artikel\/workshop-zentrale-studienberatung-lifework-planning-impulstag-zur-jobsuche\/\">Workshop Zentrale Studienberatung: Life\/Work Planning &#8211; Impulstag zur Jobsuche<\/a><\/p>\n<p><a href=\"https:\/\/www.uni-hildesheim.de\/freunde-foerderer\/events\/uni-mittsommernacht\/uni-mittsommernacht-2017\/\">Uni Mittsommernacht am 17.6.<\/a><\/p>\n<p><a href=\"https:\/\/www.uni-hildesheim.de\/cloud\/\">&#8222;Academic Cloud Niedersachsen&#8220; f\u00fcr alle Hochschulangeh\u00f6rigen<\/a><\/p>\n<hr \/>\n<p><strong>Podcast Verzeichnisse<\/strong><\/p>\n<p>Bei <a href=\"https:\/\/itunes.apple.com\/de\/podcast\/logbuch-iim\/id1059368786?l=en\">iTunes <\/a><\/p>\n<p>Bei <a href=\"http:\/\/www.podcast.de\/podcast\/566726\/\">podcast.de<\/a><\/p>\n<p>Bei <a href=\"http:\/\/podster.de\/view\/14777\">podster<\/a><\/p>\n<hr \/>\n<p><em>Musik:<\/em><\/p>\n<p><a href=\"http:\/\/at-cdn-s01.audiotool.com\/2013\/01\/14\/documents\/yUpbojzBItDfuR10vlstr82q8MXuJ\/0\/cover256x256-dfadabf370a84ea7b21b4979a639a5ab.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/at-cdn-s01.audiotool.com\/2013\/01\/14\/documents\/yUpbojzBItDfuR10vlstr82q8MXuJ\/0\/cover256x256-dfadabf370a84ea7b21b4979a639a5ab.jpg\" alt=\"Computerfriend\" width=\"256\" height=\"256\" \/><\/a><\/p>\n<p>Die Musik stammt von Infyuthsion und ist unter <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC-Lizenz<\/a> auf <a href=\"http:\/\/www.audiotool.com\/track\/computer_friend\/\">audiotool.com gelistet.<\/a><\/p>\n<hr \/>\n<p><em>Abonniere den Podcast mit deiner bevorzugten App:<\/em><\/p>\n\n<script>window.podcastData533cd8ade7f16b = {\"title\":\"Logbuch IIM\",\"subtitle\":\"Der IIM Podcast\",\"description\":\"Auditive News und Hintergr\\u00fcnde zum Studiengang IIM (BA und 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